The brand, Dolly J, has always believed, fashion can never be limited to just clothes. At Dolly J, clothes capture a lifestyle that mirrors today’s India, an unapologetic fusion of the cultural and the contemporary. They believe in staying true to the traditions that have built this legacy while moving forward into a more fearless world. The brand imagines traditional crafts in a contemporary language, making it relevant for women across all ages and sizes. To them, it is not just the garment that is important, but also the story behind it – from using sustainable fabric to sharing the experiences of their tailors and karigars. Dolly J's mission is to celebrate the heritage that gives their clothes its authenticity and character.